I recently had to order a basketball uniform for my son, from the club’s website, it was the most drawn out process. It struck me that as parents we expect better, easier, more efficient ways to get things done.
Customer acquisition in the early childhood sector is challenging. Not only is it a competitive market to try and engage new families and encourage them to consider your centre, but these numbers show us that it is just the start of a long journey to convert leads to customers.
Understanding the pattern of churn at your centre and understanding how it compares to the industry average can provide interesting insights into the health of your centre. It also helps focus on the importance of a strong waitlist and ensuring you have good processes in place to manage those on the waitlist.
A recent report by Colliers International states that in the childcare industry, occupancy rates average between 50%-70% (regional) and 80% (metro). Most centres need to be operating at 70% to be profitable.
Register an existing child for a NEW program type or care period – use the “TY – Add or Change Application” or the “NY – Add or Change Application” button. Add or Change an Application
CHANGE a child’s program type or care period – use the “TY – Add or Change Application” or the “NY – Add or Change Application” button. Add or Change and Application
Offer Process Example Scenarios
Council emails the family the offer and asks them to submit the Offer Acceptance Form. Upon accepting the offer, the child’s status will update to Offer Accepted and you will then be able to start engaging with the family directly.
Add Child Example Scenarios
Council sends annual allocation list to service.
Forward allocation list to firstname.lastname@example.org for upload (allow 7 days)
Program Preferences Example Scenarios
Family submits Council application form with service and program preferences. Child becomes visible in your EnrolNow system. You are not yet able to engage directly with the Family.
Service Allocated Example Scenarios
Family submits Council application form and service preferences. Once the Council has allocated the child to your service, the child will become visible in your EnrolNow system. You are not yet able to engage directly with the Family.
Offer and Allocate Program Example Scenarios
Email family the Offer and Allocate Form email template: