Childcare’s long sales cycle creates focus on nurturing leads efficiently
Customer acquisition in the early childhood sector is challenging. Not only is it a competitive market to try and engage new families and encourage them to consider your centre, but these numbers show us that it is just the start of a long journey to convert leads to customers.
With 30% of families adding their name to waitlists well ahead of the time they require care, the job of continuing to engage and relate to that waitlist becomes so much more important. The conversation with prospective families needs to last on average 7 months (and even longer for younger children).