Mayfield Childcare Group have recently rebuilt all their centre websites (over 20 individual sites) to ensure consistency of brand and better portray their mission to “raise the bar of early childhood education by ensuring all centres provide exceptional quality care and education” . When launching the new websites, Mayfield recognised the need to offer website visitors a clear call to action, where parents can immediately take action on their enquiry. These calls to action are flexible to meet different customers needs with both general enquiries, tour bookings and applications supported by EnrolNow.
Mayfield Childcares focus on delivering high quality childcare does starts at the point a family first researches care options, so they were eager to ensure the call to action on their websites match this high quality aspiration.
With over 60% of bookings being made outside of business hours, Mayfield centres have reduced the admin for centre managers, and increased their number of tours booked. Some Centre Managers even call it the their website’s ‘magic button’.