Tania Gray

About Tania Gray

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So far Tania Gray has created 11 blog entries.

Your website – awesome or irritating?


I recently had to order a basketball uniform for my son, from the club’s website, it was the most drawn out process. It struck me that as parents we expect better, easier, more efficient ways to get things done.

Your website – awesome or irritating?2023-04-26T00:41:10+00:00

Does being mobile friendly really matter? 


We've analysed our form submissions across our various products and it shouldn’t surprise you to find that consistently, parents are choosing mobile as their preferred device for communication.

Does being mobile friendly really matter? 2023-04-26T00:41:11+00:00

Empty seat, missed opportunity


The gap between actual occupancy and potential occupancy (based on waitlist applications) represents on avg. $80,000 per centre year in missed revenue opportunities.

Empty seat, missed opportunity2023-04-26T00:41:12+00:00

Childcare’s long sales cycle creates focus on nurturing leads efficiently


Customer acquisition in the early childhood sector is challenging. Not only is it a competitive market to try and engage new families and encourage them to consider your centre, but these numbers show us that it is just the start of a long journey to convert leads to customers.

Childcare’s long sales cycle creates focus on nurturing leads efficiently2023-04-26T00:41:12+00:00

EnrolNow Fact: monthly avg churn rate 8%


Understanding the pattern of churn at your centre and understanding how it compares to the industry average can provide interesting insights into the health of your centre. It also helps focus on the importance of a strong waitlist and ensuring you have good processes in place to manage those on the waitlist.

EnrolNow Fact: monthly avg churn rate 8%2023-04-26T00:41:13+00:00

Mastering the occupancy game


A recent report by Colliers International states that in the childcare industry, occupancy rates average between 50%-70% (regional) and 80% (metro). Most centres need to be operating at 70% to be profitable.

Mastering the occupancy game2023-04-26T00:41:14+00:00
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